Pletch

Online marketing goes far beyond a website and expecting customers to visit it. Expand your reach with the proper online marketing strategy and communicate with customers in ways you never knew possible. I can work with you to define your specific goals, elements, budget, resources, and timeline.

Web Design and Development

2007-05-13T17:17:32Z

A website is the keystone of all marketing efforts. It represents every part of your brand, products, and services and you have less than 7 seconds to connect with the customer.

I create websites with the end user or customer as the primary focus. I combine that with a foundation of aesthetics, usability, functionality, readability. web standards, and speed. This provides the best user experience, better conversion rates, and satisfied customers.

Search Engine Marketing

2007-05-13T17:16:54Z

I can help plan, manage, and implement search engine marketing techniques to drive traffic to your website. I use a combination of search engine optimization, social media, paid search, viral media, and link building to increase search engine results.

Search Engine Optimization

2007-05-13T17:14:37Z

I use ethical, white-hat techniques to best optimize the structure and code of your website increase your natural rank in search engines without sacrificing the quality of your message to the user. I never promise specific results or rankings (and be wary of anyone who does), but I can almost always improve your current rankings and traffic.

Content Management Systems

2007-05-13T17:13:23Z

Websites are always changing, growing, and being updated. These updates need to be made quickly and easily. I offer content management systems and solutions for sites of any scale. The solutions are easy for anyone to use and can be customized to your needs.

E-Mail Marketing

2007-05-13T17:12:29Z

Email marketing is one of the least expensive and most effective ways of communicating directly with your users or customers. I can help you build, manage, and leverage your email lists the right way. Email marketing must be done properly to avoid spam filters and to be legal with the the CAN-SPAM Act of 2003.

Pay-Per-Click Services

2007-05-13T17:05:56Z

Pay-Per-Click is one of the best ways to get quality traffic to your business. I offer pay-per-click management services to optimize your campaigns for relevant traffic that is ready to convert. A well managed campaign can save you money and increase your ROI. Combine PPC with landing page optimization for maximum results.

Landing Page Optimization

2007-05-13T16:59:39Z

Your landing pages should be designed to get the best conversion rate possible. I use a unique balance of usability, content, aesthetics, and testing to maximize your ROI.

Custom Blog Design

2007-05-13T16:58:25Z

Blogs have become mainstream and serve as another popular method of communicating online. I customize blogs to match existing branding, website, or create a new unique style to stand apart from other blogs. Blogs are not just for personal journals or online diaries. They can be used as powerful marketing tools. Many small business people are far ahead of the corporate curve in using blogs to promote their businesses. And many companies are encouraging their employees to blog as a way of connecting with customers.

I can customize a blog to match an existing site or build it directly into a new unique site of your own. Stand apart from the rest with a custom built blog.

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Online Business Development

2007-05-13T15:18:48Z

There are additional revenue streams you may be overlooking. This is ideal for new businesses entering the online market place. Utilize your existing online presence to the fullest potential and make every dollar count. I will work with you to identify the areas you can leverage to increase revenue.

World Growth and Technology Video - "Shift Happens"

2007-04-20T14:16:04Z

I found this video presentation interesting. It compares the population and education of the United States, China, and India.
]]> It is a thought provoking video. My first thoughts were:

Interesting.
Where is the source of this data?
"Technology is expected to double every 72 hours by 2010..." I don't think this is possible. So what I worked on last week is obsolete? Or - if we are making such progress, will we get more vacation time?

Voice From the Heartland

2007-03-20T22:13:37Z

Voice actor, Dan Osborne's personal portfolio site to feature his voice talent skills.]]> View Project
www.VoiceFromTheHeartland.com

Role
Flash Authoring, Design, Consulting

Technology
Flash, XHTML, CSS

Objective
To provide Dan with an interactive portfolio to feature his voice talent, and to stream samples of his voice work seamlessly.

Notes/Comments
I inherited this project from a business associate and I am happy that I did. Dan has been a great client and is fun to work for.

I will be adding a blog component to Dan's site to help with the search engines as the full-Flash site does not lend itself well to SEO.

My Blog Post-Per-Week Begins Today

2007-03-12T19:05:19Z

"Hi, my name is Kevin, and I am a blog lurker." The lurking stops today. I've been reading other blogs and websites for while without ever commenting or contributing to my own website or blog. I've gained an immense amount of knowledge from others that have shared their experiences, so I decided to share what I have learned from my experiences.]]>